![]() It’s one thing to make brands listen to us, it’s another thing to support brands that have been listening to (and celebrating) us since day one. ![]() ![]() Once the essentials are covered, the extra money. An average workday usually starts with me grabbing a coffee before work, going out for lunch, then maybe getting one more. So yes, the more money people make, the more they tend to spend in all categories, but there’s only so much house or cars to buy. 'I probably spend the most money on food each month. Now, that we’ve been celebrated once again in how we spend money, we challenge you to continue paying attention to who you spend money with. These are the categories that higher income groups tend to spend more on, percentage-wise, than lower income groups. ![]() African-American consumers, and all diverse consumers, want to see themselves authentically represented in marketing, and they want brands to recognize their value to the bottom line.” The business case for multicultural outreach is clear. identifying as African American, Hispanic or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy. “With 43% of the 75 million millennials in the U.S. “When it comes to African American consumer spend, there are millions, sometimes billions of dollars in revenue at stake,” said Andrew McCaskill, Senior Vice President, Global Communications and Multicultural Marketing, Nielsen. Need more proof? Take a look at Black Panther’s record-breaking box office. On the other hand, women have a tendency to spend more on personal care and grooming items. With a more socially conscious group, the report also highlights the need for brands to create and market products that speak to “diverse consumers.” As we’ve seen with several marketing misses, we have the power to affect bottom lines and change the direction of brand conversations. When my income grew, I indulged more than I should have, spending money on things that didnt deliver lasting value. For men, statistics indicate that they spend more on food and are willing to shell out more cash during a date. Strategic Community Alliances and Consumer Engagement, Nielsen. “Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream, as well,” said Cheryl Grace, Senior Vice President of U.S. With $1.2 trillion in total spending power, the research also shows that our buying habits also influence how our non-Black counterparts spend their money. Add in $473 million in total hair care, $127 million grooming aids, and $465 million in skincare preparations and we spend a whopping $1.1 billion on beauty annually (not including weaves, extensions, independent beauty supply stores, e-commerce, or styling tools and appliances). We spend nearly nine times more than our non-Black counterparts on ethnic hair and beauty products. While Blacks outspend on everything from water to cookware, our beauty buying habits continue to top the charts. This report focuses on Black spending as a whole, our mainstream influence, and the impact of Black Twitter and other social media. Published earlier this month, the “Black Dollars Matter: The Sales Impact Of Black Consumers” report is the company’s eighth report on Black spending. And, it is making more and more headlines. Join AMEWS and become a member, with the added benefit of a subscription, by selecting Join Society or purchase a subscription alone.A new Nielsen report has confirmed what we’ve already known as Black consumers: there is power in the Black dollar. JMEWS provides a forum in which area-specific questions can be discussed and debated among authors from around the globe, through scholarly articles, book and film reviews, and other forms of communication. It reflects the explosion of knowledge production about Middle Eastern women and gender over the past several decades and publishes research informed by transnational feminist, masculinity, and modern historical studies, new forms of ethnography, and the emergent intersections of science, technology, and philosophy. Located at the cutting edge of the new scholarship in Middle East women’s studies, JMEWS provides a forum in which area-specific questions are discussed and debated among authors from the global north and south. Shoe brands like Steve Maddison can cost easily around 500 and shoe brands like Jimmy Choo can cost you around 3,000. Sandals range from cheap to expensive according to different brands. Its purpose is to advance the fields of Middle East women’s studies, gender studies, and Middle East studies through contributions from multiple disciplines in the social sciences and humanities. Women love to buy shoes and according to a recent study it is believed that a woman buys shoes worth 25,000 in her lifetime. JMEWS is the official publication of the Association for Middle East Women’s Studies. ![]()
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